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2 days Special Workshop: Building your Major Donor Journey

28th to 29th of June, 2018 in VIENNA, Austria
9am till 5pm

with Bernard Ross

This intensive two-day workshop will give you the skills and confidence to explore the opportunities offered by the growth in HNWI (High Net Worth Individuals) and UHNWI (Ultra High Net Worth Individuals). The programme will be firmly rooted in the realities of European philanthropy and fundraising, exploring the differences from the US model. 

The programme is suitable for individuals working across sectors like healthcare, disability, arts and culture, higher education, humanitarian action, etc. You will gain form the chance to understand how others approach this issue and will have the chance to explore differences in sectors. The programme does not assume any prior knowledge of major donor work specifically, but you should be a practicing fundraiser or senior person in your organisation responsible for helping to secure funds.

The programme will combine a number of modules:

  • Understanding of the nature of HNWI and UHNWI giving
  • Old philanthropy v old philanthropy
  • Researching and identifying wealth
  • How major giving should fit into your strategy and portfolio
  • Contrasting capital, endowment, revenue and project appeals
  • Engaging your Board and senior colleagues
  • Developing a major donor case for support and propositions
  • Links to personal corporate, foundation and legacy gifts
  • Making the Ask- solicitation skills one to one
  • Developing your personal brand as a major donor officer
  • Creating the Major Donor Journey- from first contact to success
  • Building in donor love and stewardship

Before the event you will be asked to fill in an online questionnaire designed to help shape the content and focus to meet needs of those participating. The final timetable will be based on this.

Furthermore, the programme will be an engaging and challenging mix of:

  • Input from a leading expert
  • Strategic analysis tools
  • Small group exercises
  • Practical exercises around your organisation’s needs
  • Case studies of success and failure
  • Personal refection
  • Individual solicitation practice
  • Action planning

You’ll also have ‘homework’ before the event and on the evening of day one. Be prepared to work hard!

The course will take place at Hotel & Palais Strudlhof (Pasteurgasse 1) in Vienna.



Non-Members 2 days  EUR  € 950.-
Members* 2 days  EUR  € 890.-

* Members of: Fundraising Verband Austria, Deutscher Fundraising Verband e.V., Swissfundraising and other member organizations of the European Fundraising Association


 Make sure to book until the 1st of May and receive the following Early-Bird discount:

Early-Bird Discount**  2 days  - EUR  € 40.-

 ** for members of Fundraising Verband Austria, Deutscher Fundraising Verband e.V., Swissfundraising and other member organizations of the European Fundraising Association until May 1st 2018


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Monica Culen
CEO RED NOSES Clowndoctors International

“It is not only essential to know thingsin theory, but also to reflect on your experiences with others. For that reason I can highly recommend the European Fundraising School.”

Sofia Papadakaki
Trusts & Foundations Officer, CERN

“The European Fundraising School was one of the most useful courses I have attended. I gained valuable knowledge and practical skills that I can share within my organisation.”

Sandrine Guivarch
Responsable Mécénat et Partenariats, Handicap International

“I highly appreciated the knowledge and expertise of Eva Aldrich. It has been a great pleasure to follow her lessons and learn from her!”